Measuring the Impact of Communications

Many of us have fond memories of PBS, whether it be watching a documentary with family or engaging with development programs in school. PBS is continuing its mission to serve the American public with high-quality programming and services by launching the New Generation Initiative (NGI). The 18-month collaborative pilot spans six PBS stations across the…

Tools to plan for the future

Have you ever planned extensively for a trip, thinking through all of the things that could go wrong – lost luggage, food sickness, missing a flight, etc. – thinking with confidence that you have this trip in the bag, and then suddenly something unthinkable happens that you couldn’t possibly have planned for, such as a…